October was a relatively busy month in the world of SEO, with Google launching BERT – ‘the biggest leap forward in the past five years‘ in terms of how Google understands queries, according to Pandu Nayak, Vice President of Search. Other notable industry updates include Google providing more information on the ‘Local Favourite’ term in local search, Google announcing that Paywall content is available for featured snippets and official confirmation that there is no ideal site speed for website rankings.
We will be monitoring the effect of these updates in the coming weeks and will report back in next month’s blog post.
Google announced on Friday 25th October one of the most major updates since RankBrain, nearly 5 years ago. The algorithm update was coined BERT (Bidirectional Encoder Representations from Transformers) and involves natural language processing where the whole context of the sentence and how each word relates to one another, as opposed to looking at a …