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Digital Marketing

Google Tests Interactive Images in Search Results | Digital Marketing News Podcast [Video]

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week.

If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.

Google Is Testing Interactive SERPs

Google’s newest test adds small icons next to search results that when clicked will bring up images from the listed site.

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The Marketing O’Clock team spotted this in the wild and confirmed that not only does it work by clicking the icon, but also by hovering over the search result.

Only time will tell how marketers will utilize this new feature, but many in the SEO community fear it could have a negative impact on click-through rates.

Google Rolls out Refined Sensitive Ad Topics in Ad Settings

With Google’s initiative to promote transparency and user control surrounding the ads they see on …

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Digital Marketing

How to Use UTM Parameters From Google Ads to Customize Your on Site Content [Video]

You can use UTM Parameters form your URL to customize your user's on-site experience. This is a great way to match the campaign information to what the user sees on the landing page!🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCrVDWy0g 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don't forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?