Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business.
This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel.
Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs.
If you’re new to local SEO, or want to refresh your knowledge of Google My Business, here is a quick recap of the video.
Who is Google My Business For?
The video starts off with a brief introduction to Google My Business, which is a free tool that helps local businesses manage how they appear in search results and Google Maps.
Google My Business is only for businesses that serve customers at a physical location.
So businesses that strictly operate online cannot claim a Google …