We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be consistent with the messaging presented in the app’s store listings and vice versa (learn more on the link between organic and paid app marketing).
Since users clicking on ads will arrive at the app’s page in the app stores, seeing a similar message to that which got them there should increase the chances they’ll end up installing the app.
Now, word got out that Google is planning to take an active step in this direction, allowing developers who run ads to match their app’s first impression with the campaign’s assets and messaging.
Custom Details Page – How will it work?
The Custom Details Page will match the first impression with the assets seen in the ad.
- First Screenshot (Image or Video) – will match with image and video assets from the ad group.
- Short Description – will match with text assets from the …