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Google on its mission to keep a million businesses open in 2021 [Video]

Jimmy Doherty Channel 4 Google
Broadcaster Jimmy Doherty getting tips from his local fishmonger as part of Google’s tie-up with Channel 4 on Dear Local.

Google’s most recent campaign ‘Dear Local’ is a love letter to the small businesses and independent traders who create the distinctive character of a neighbourhood, away from the soulless experience of the homogenous high street.

The campaign came about after Google’s ads UK marketing director, Nishma Robb, and her team began poring over search behaviour and picked out a notable shift towards localism. Prompted in part by the limitations of lockdown, this shift to local has been in the air for while, pre-dating the pandemic and in many ways a backlash against modern mainstream retail.

“It’s about consumer behaviour and being more engaged, more invested in your local community,” says Robb. “There was this concern about these small local companies, about if they could continue to exist. We’ve pledged to …

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Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Natalie Sharma and Pixetal here: https://www.Pixetal.com/ https://www.LinkedIn.com/in/nataliegsharma/ https://www.Instagram.com/pixetalstudio/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency