How easy is it to find your business?
What does a potential customer have to do to discover you?
As a marketer or business owner, it’s essential to make finding you as easy as ordering takeout.
With so many options, customers aren’t going to go out of their way to come to you, so you’ve got to make sure the path to your door is properly signposted. Listing your business on Google will help you do just that.
If your customers use Google to discover new businesses (and who doesn’t), then creating a Google My Business page will, quite literally, put you on the map.
Google My Business is the new version of Google Places for Business and your Google+ Page’s Dashboard. If you used either of these services, your account has been changed over. But what does that actually mean?
Google My Business is a Google business listing. You create a business page that describes who you …