Digital Marketing

Google Lightning Talks: HTTPS Explained [Video]

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In the latest Google Lightning Talks video, John Mueller provides an introduction to HTTPS and goes over the basics of site migrations.

Mueller’s presentation includes the following talking points:

Here’s a quick recap of each section of the video.

What is HTTPS?

HTTPS is a secure connection between sites and users. It protects websites from unwanted activity.

Why use HTTPS?

Website Security

When it comes to website security, HTTPS ensures three things:

  • Authentication: Users can be certain they’re engaging with your website and not an intermediary.
  • Data integrity: A secure connection prevents data tampering, so users see your content as intended.
  • Encryption: Information exchanged between a website and its users will be kept safe.

Web Browser Requirement

Another reason to use HTTPS is because modern browsers require it in order to utilize certain features.

HTTPS is required for the following types of …

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In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.

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