We’ve been talking about it for years, and one of Google’s employees has confirmed it (https://www.youtube.com/watch?v=lrIwTzUTEGs): Google cares first and foremost about the user experience. We talk about the specifics of that in this video and how it fits into SEO.
Relevance is a word we don’t talk enough about in SEO. Sure, you’ve heard about it and try to make your content fit the right search query, but do you value it as your #1 priority in your SEO strategy? We want to talk about why relevance is what we strive for when producing content and what can happen when it is not implemented properly.
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