Then answer me this: When was the first time?
Somehow, the Pixel has been like an artist with a cult following who never has a big hit, but whose finest song may appear in an ad one day. An iPhone ad.
The phones themselves have been occasionally inconsistent. Yet suddenly, Google believes it's found a way to mesmerize you into switching to one.
The idea? Making you switch mindfully.
It's such a modern concept, one that appears to involve being conscious of what you're actually doing. Or does it involve being entirely unconscious while you're achieving greatness? I'm not entirely sure.
I am sure, though, that Google's new four-and-a-half-minute meditation on switching to a Pixel is a masterwork of sorts.
The music is ethereal, the …