Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).
What’s the Difference Between Local and Informational Search Queries?
A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.
Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.
And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on how to cook a Hungarian goulash.
Google’s John Mueller Discussing Local Search SEO
Is SEO Different for Local Versus Informational Web Pages?
The question …