Following on the success of last year’s Think with Google 'Rethink The Mix' campaign, this week sees the brand inviting marketers to 'Rethink the Line' via a campaign created by The Hallway.
The campaign is spearheaded by a video that tells the story of 'The Line' via animation and is complemented by a collection of shorter videos and banner executions that focus on specific Think with Google research findings.
Mark Wheeler, head of YouTube and Large Customer Ads Marketing said: “The Line has been part of communication channel planning for a long time, but the arrival of digital media – the birth of a new line, in a sense – saw the field become more complex. Cut to today and we see marketing paths to purchase that are more varied and complex than ever. As a result, when thinking about marketing plans, there’s a need to move beyond traditional thinking …