For as much as marketers love data, too much of a good thing is a … bad thing.
The more data you capture, the more unwieldy and siloed it grows. That is, unless you have a mechanism for integrating constituent data sets, structuring them logically and visualizing them beyond their ones and zeros.
That’s what Google Data Studio does, plus much more.
What is Google Data Studio?
Data Studio is a dashboarding and data integration tool that allows users to create visual, shareable analytics in a single repository. Reports are customizable, dynamic and interactive, so marketers can tell purposeful stories rather than simply repeat metrics to other stakeholders.
As part of Google’s comprehensive Marketing Platform, Data Studio is useful across a number of applications.
- It comes preloaded with many customizable templates.
- It aggregates multiple data sources, like Google Analytics, Google Sheets and Google Search Console.
- It allows you to feed in a new data source whenever you need to — because your data is always maturing and expanding into new fields.