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Google Announces Engaged-View Conversions (EVC) for Video Ads [Video]

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Google recently announced a brand new conversion metric: EVC (engaged-view conversion) that will allow advertisers to track conversions that take place after…

Google recently announced a brand new conversion metric: EVC (engaged-view conversion) that will allow advertisers to track conversions that take place after…

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In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.