Using Google Analytics to track your marketing? Want more insight into the customer journey?
In this article, you’ll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn’t working with your marketing.
To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:
3 Types of Google Analytics Goals for the Customer Journey
Before we jump into Google Analytics to figure out which goals are working and which aren’t, it’s important to talk about what you should set for a goal in the first place.
As an example, I’m going to walk you through a customer journey in my business. It’s a specific path that customers follow to purchase a training program, which ends on a thank-you page that says, “Great, you’ve got this added, so check your …