Dave Burnett here with AOK marketing; I just wanted to continue explaining Google analytics and how we use it for our customers.
And not only that but hopefully giving you some insights as to how best to use it yourself. So what I’ve got here is I’ve got up at Google merchandise store.
If you go to Google and you type in Google demo analytics account, you will be able to add this to your account and watch and move along as, as you wish, or do some of the exercises that I’m going to talk about here shortly for yourself.
What I’m doing is I’m going down the left-hand side here. So the left-hand side, if you haven’t, if you’re not familiar with this, this is the overall front interface of Google Analytics, and we’ve covered real-time already. So now I’m going over audience.
The audience tab is critical …