Digital Marketing

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] [Video]

Cheap and easy Video Content Marketing

Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.

Plus, will our real listeners please stand up?

New podcast analytics have us exploring our fans’ listening habits.

If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.

The New Google Analytics

Google Analytics 4, formerly the App + Web property, is now the default when adding a new property in Google Analytics.


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Google recommends setting up new Google Analytics 4 properties for all existing properties as new improvements will only be available on Google Analytics 4 moving forward.

Google Analytics 4 has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement.

Google plans to add modeling in the future to adapt to tracking without third-party cookies.

Google Ads Improves Conversion Reporting & Attribution

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