As a digital marketing agency, we receive this question every day. “When to use Facebook Ads vs Google Ads? Which is better for my online business?”
Well, it depends.
Both Google and Facebook are dominant advertising giants and worth spending your marketing budget on, yet for different reasons. Which one is a better fit for you will depend on the type of your business, your goals, and your audience.
Facebook currently has 2.5 billion active monthly users and offers ultra-precise audience targeting to help new customers discover your business.
At the same time, Google handles roughly 3.5 billion searches per day and accounts for 92% of overall organic search traffic in the US, letting you find new customers and leverage their high search intent.