On this week’s episode of Marketing O’Clock, 2020 has gone too far.
Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld rant, rave, and roll their eyes over the latest updates from Google Ads.
But, not all the news is bad, the Microsoft Audience Network launched just in time to lift our spirits.
If you are unable to listen on Spotify, check us out on the Search Engine Journal YouTube channel where we post full video episodes.
Google Ads announced that they will be limiting the amount of search query data available to advertisers effective September 1st, 2020.
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Only queries that generated a “significant” number of clicks will be shown in search query reports moving forward, although the number that Google considers “significant” remains unclear.
Many advertisers are unhappy with the new policy and feel that they should have query information for all the clicks they’re paying for so they can have transparency on when their ads …