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Digital Marketing

Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST] [Video]

On this week’s show, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are laughing, ranting, and maybe even crying about some of the biggest digital marketing news of the week.

If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.

Gmail Campaigns to Become ‘Read-Only’

Google Ads updated their Gmail Ads documentation this week to say that Gmail campaigns will become “read-only.” After July 1, 2021, advertisers will be unable to create new Gmail campaigns or edit existing ones.

Google Ads recommends that advertisers set up Discovery campaigns to continue serving ads in Gmail inboxes.

Facebook Ads Reporting Error

Facebook is offering ad credits to advertisers who were affected by a reporting error related to their free “conversion lift” tool.

The flaw, which led to miscalculations of the number of sales derived by ad impressions, began in August 2019 and wasn’t fixed until September 2020.

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