One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns.
What Are Google Ads Discovery Campaigns?
Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up to 2.9 billion people, so there’s no shortage of ad inventory.
The advertisements are meant to be similar to native ads, so they are visually appealing and inspiring. Discovery ads should be focused on driving conversions with the automated bidding strategies offered by Google.
Google Ads Discovery Campaigns Tutorial
In the video below, you will learn how to create your first discovery campaign in Google Ads. I will go through the step-by-step process and I will cover some best practices as well.
Google Discovery Ads Example
The image below was pulled from the example on the Google Blog. You can see advertisements on Gmail, in the Google Discover feed, …