Today we’re going to be going over Omni Channel Strategies.
RESOURCES & LINKS:
Action Items: https://neilpatel.com/training
Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
Content marketing has transitioned from a single channel into omni-channel. That’s it, but it’s no longer that way. Do you blog on Medium? Do you blog on WordPress? Do you blog on your own site? Do you blog on Facebook? There’s a lot of places where you can publish content. Is your content just text-based? Or is it video based? And you put on YouTube or Facebook? What if it’s audio based and it’s in Google player or iTunes? So all these things are very important to know.
So here’s the interesting stat for you. 24% of your customers will first find you from your blog. I haven’t done this study in years and updated it, blog first. And it’s because Google wants to rank more blogs. Alexa pulls, you …