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Global Forum on Responsible Media – Streaming Here, at 1 [Video]

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Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti

Consumers have more ways to find their favorite programming among viewing devices and services. The growing fragmentation of the media market challenges advertisers to obtain a more unified view of people’s viewing habits. “The lines between what traditionally has been referred to as ‘television’ or ‘digital’ are becoming increasingly blurred,” Kimberly Gilberti, senior vice president […]

Ad-Supported TV Faces Major Threat Amid Shift in Viewing Habits: Essence’s Adam Gerber

Ad-supported television faces an existential threat as more consumers avoid commercials by subscribing to streaming video services that offer an ad-free experience. That ongoing shift will challenge marketers to adopt new ways of doing things. “There’s one over-arching thing we all need to recognize, which is that the old model doesn’t work,” Adam Gerber, global […]

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Digital Marketing

Learn Google Analytics (Part 1 of 2) [Video]

Whether you handle your marketing internally or with the help of an agency, learning how to use Google Analytics can be extremely advantageous to your organization's success. In the first installment of this two-part series, we will show you how to create an account, connect your website(s) to the platform and begin tracking valuable metrics. Don't forget to subscribe to our blog so you won't miss out on part two!Read the full article: https://www.bigbuzzinc.com/learn-google-analytics-part-1/#healthcaremarketing #dentalmarketing #seniorlivingmarketing

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Digital Marketing

John McAfee Discusses Google Surveillance/Marketing Before His Death, Plus Ali/Foreman Rope-A-Dope [Video]

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