To protect from COVID-19, many countries went into quarantine, a decision that also affected children. Playgrounds have closed and the school has moved online. To help kids in the Philippines cope with the situation, BBDO Guerrero joined forces with Facebook, the country’ biggest child right organization Child Rights Network, and the Stairway Foundation and launched the GiF Learning Library, an educational tool that parents can use to educate children about the situation and also teach them about staying safe at home and online.
Created for lockdown, under lockdown, the library includes short tales available as Instagram stories, each made using available resources at hand. Gathering a plethora of GIF artists from all over the world, the team layered GIF stickers on hand-illustrated backgrounds to write each page of the books, facilitating the emergence of fully animated scenes that don’t disrupt the kids’ concentration when reading.
So, get comfy, as during this week’s #ThrowBrandThursdaywe are narrating …