October 16, 2020
As local businesses continue to recover from the pandemic and prepare for 2021, bringing in new customers is a top priority for many. At Vivial we often talk about social media’s value and its ability to build brand awareness and drive engagement with your target audience. But did you know that Facebook Ads are also an excellent tool for increasing conversions and bringing in new leads through your website?
In our recent Masterclass webinar, we laid out several recommendations to increase your landing page conversions when using the Facebook Ad conversion objective. But let’s take a step back and discuss exactly what a conversion ad is and share specific examples of how conversion ads can be used for local businesses across various industries.
What is a Conversion Ad Objective?
The goal of a conversion ad is to drive a set action. This action can take place on your website, app, messenger, or WhatsApp.