Social media is a great tool that non-profits can use to gain funding and raise awareness on noble causes, but it’s not always easy to stand out on platforms with millions of users, where trending topics and hashtags change every day. It’s also not easy to ask for donations without looking like you’re right hooking.
Gary Vaynerchuk, entrepreneur, Internet personality and board member of Pencils of Promise, explains how to engage with followers on Twitter and market your non-profit to raise money.
According to Gary Vaynerchuk, people who follow your organization on Twitter already have a charity component in them – they have the right mindset to get involved and collaborate, and you have to create content that resonates with that.
For example, an activist for Pencils of Promise explains how he biked across Canada for this cause and vlogged his entire adventure to raise awareness. This is a great way to put a noble cause in the spotlight, makes it …