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Digital Marketing

GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts [Video]

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law.

The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”

The hearing lasted for more than 5 hours and included many topics not typically associated with antitrust law, such as China, content moderation, and email spam. 

But there were a number of topics connected to AdTech, digital advertising, and user privacy. 

So we’ve put together a shorter version of the hearing that focuses on those topics.

To watch the full hearing and testimonies from all CEOs, click here

The timestamps of topics covered in our video:

00:20: What would happen if Google had to split up YouTube and its AdTech products? 

00:47: Google and Facebook capture the vast majority of digital ad revenue and profit off content from news publishers. 

2:16:Does Google …

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Digital Marketing

How To Reply To Targeted Connections On LinkedIn [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]