There are certain episodes of unseemly behavior that are only cute if the perpetrator is a child. Carried out by an adult, these same — let’s call them — whimsical acts are more closely scrutinized. For instance, it is one thing for a toddler to rampage through the house chasing after the family pet in nothing but a diaper; it is quite another for an adult to do so.
Similarly, the National Advertising Division (NAD) said the “whimsical tone” of a video posted on T-Mobile’s YouTube channel — and shared on its CEO’s Twitter and Facebook pages — does not shield the marketer from scrutiny of claims contained in the ad.
The ad, above, is an adaptation of the 1974 stop-motion classic “The Year Without a Santa Claus.” It casts T-Mobile’s competing carriers AT&T and Verizon as “major misers,” who together “put a fog over the whole industry” by subjecting their customers to “a blizzard of …