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From Logo Design to Brand Identity System (Case Study) [Video]

From Logo Design to Brand Identity System (Case Study)

In today’s video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity.

Enjoy! Let us know what you think below! Also, I’m curious on what your approach would be in creating a complete brand identity system?

Where to find Matt;
MATT’S YOUTUBE: https://www.youtube.com/channel/UCE61fPyY8F6KQgCvRQBI0LA/videos
Website: https://www.mattbruntondesign.com/
Email: email@mattbruntondesign.com
Linkedin: https://www.linkedin.com/in/mattbrunt
Dribbble: https://dribbble.com/mattbrunton

Learn how to design high-value websites:
http://bit.ly/Flux-Learn-Web-Design

Find me on other social media platforms:
Instagram: https://www.instagram.com/ransegall/
Twitter: http://twitter.com/ransegall
LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/

00:20 Introduction
00:30 Identity System explained
01:15 Brand identity system example
02:10 Six Connection logo
02:25 Color scheme thought process
03:00 Color palette
03:45 How to take it further
04:45 Packaging and pattern
05:50 Logo exploration
06:39 Brand’s photography
07:18 Brand’s Copywriting
08:15 Brand’s typography
09:00 PRO Tip: Display typography
09:30 Social media brand identity
09:45 Refining brand identity system
11:00 Conclusion

Gear & Book Recommendations: http://bit.ly/2ohFOuj

#Brandidentitysystem #Branding #brandidentity

Thanks for watching the our case study From Logo Design to Brand Identity System.

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Marketing a physical product can be easy, given you can take beautiful flatlays/lifestyle shots... But when you're marketing an app or SAS product, all you have is screenshots. 😐 I spoke to Cory Etzkorn recently, who is a Designer at Notion (and you know I love Notion). He spoke about how Notion prioritise making imagery that looks & feels real. I really loved what he had to say, and wanted to share it here. You can watch the full episode interview here: https://youtu.be/jKx2cjy2FRo🚀 CharliMarieTV is now powered by Figma! https://bit.ly/figma-charliFigma is a design tool that helps teams create, test, and ship better designs from start to finish. And it's free! :)TIMESTAMPS:00:00 An important part of marketing materials 00:36 Hear what Cory has to say 01:46 Who creates all the product imagery? 02:45 Who the imagery is created for 04:11 UI straight from a 'real creator's' account05:02 How do you handle digital product shots? 💬-----------------------------------------------// ENJOY MY VIDEOS?My videos don't have pre-roll ads because ads are annoying and I don't want you to have to sit through them. If you want to support me and my channel the best thing you can do is join my Patreon! You'll get extra content and ways to learn, like behind-the-scenes process info, downloadable assets and a patron-only podcast! Sign up here: http://patreon.com/charlimarie-----------------------------------------------// ABOUT MEHello there! I'm Charli and I'm a half-British, half-kiwi web and graphic designer currently living in Valencia and posting design videos about tools, projects, and concepts as well as vlogs of my life as a designer. Please subscribe and say hi in the comments so we can be friends :) -----------------------------------------------// MOREBuy my font: http://charlimarie.storeMy site & blog: https://charlimarie.comDesign Life podcast: http://designlife.fmInside Marketing Design podcast: https://insidemarketingdesign.co// SOCIALTwitter: https://twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyFacebook: http://www.facebook.com/charlimarieTVTwitch: https://www.twitch.tv/charlimarietv-----------------------------------------------// MUSIC & TECHMusic from Epidemic Sound. If you want to try it out, sign up using my link! http://charlimarie.com/epidemicsoundIntro & end card animation by hand lettering animator Austin Saylor: http://www.austinsaylor.com/Editing by Nancy Palm http://nancypalm.com & Belén Albiol https://www.instagram.com/molen.audiovisual