Facebook said changing their corporate name to Meta, would better “encompass” what the company does. The brand is broadening its reach beyond social media into areas like virtual reality (VR), with expectations to go even further in the future.
What is affected…
The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.
Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a “metaverse” – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.
Why the change?
He said the existing brand name could not “possibly represent everything that we’re doing today, let alone in the future”, and needed to change.
“Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,” he told a …