Search engine optimization (SEO) can take months to send any qualified visitors. Social media ads can cost a ton of money and are often challenging for the average store owner to set up and manage without hiring a marketing agency or a specialist.
I’m not saying that it’s ineffective to use tactics like SEO and paid advertising through platforms like Facebook Ads and Google AdWords. In fact, they can bring incredible results, and most ecommerce store owners use these more advanced and expensive strategies to drive a ton of traffic and sales. If you’re not familiar, I strongly encourage learning more about these tactics. Here’s our beginner’s guide on Facebook advertising to get you started.
But the thing is, most online marketing tactics require investment and months of research, implementation, and optimization before you see any traffic – and even then, nothing is guaranteed.
But there’s more to marketing than just driving paid traffic. Plus, many new business owners …