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Digital Marketing

Free Advertising for Charities / Non-Profits via Google Ad Grants [Video]

Cheap and easy Video Content Marketing

$10,000 a Month for Your Nonprofit

Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even within the online marketing profession, 87% of people have not heard of it. As Hubspot have said, it is the “biggest missed opportunity in non-profit marketing”!

Google’s program is called Ad Grants and is basically a nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants enables nonprofit organisations to promote their missions and initiatives on Google search result pages through a whopping $10,000.00 each month in free AdWords advertising spend.

The infographic and video below provide introductions to the program:

Watch Google’s video promoting and explaining the program here:

To be eligible for Google Grants an organization must:

  • Hold current and valid charity status (for example, in the UK you must be registered with the respective Charity Commission for your nation, or in the US you must have a current 501(c)(3) status)
  • Acknowledge and agree …

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Digital Marketing

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