Shopify Inc. has dumped a newswire company owned by Warren Buffett’s Berkshire Hathaway as its disseminator of press releases because it refused to consent to an unconventional request − and replaced it with a tiny Canadian rival that typically issues news for cannabis and junior mining companies.
On Monday, Shopify, Canada’s largest company by market valuation and a provider of online e-commerce and business management tools to 1.7 million merchants globally, issued a release through Berkshire Hathaway’s Business Wire, announcing a stock offering.
The release included an unusual statement in the corporate boilerplate section. It read: “We were proudly founded in Ottawa, Canada, but prefer to think of the company location as Internet, Everywhere. Shopify is a company of and by the internet, and we have physical outposts around the world. The archaic newswire system doesn’t allow us to acknowledge this fact, so we will henceforth keep this paragraph in our press …