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Social Media Marketing

Five Marketing Opportunities From the Updated SEC Ad Rule [Video]

So many of us have been waiting a long time for the SEC to modernize the rules around how advisors can market their businesses. After all, it has been decades since the current rules were adopted and they’ve remained largely unchanged. Just think about that for a second. When the original ruling was passed, there was no CNBC. No internet. No blogs, Facebook, Youtube or iPhone apps. The world was a fundamentally different place then it is today. If you were consuming content, it was from a physical newspaper.

So when it was announced on Dec. 22, that the SEC had adopted a new ad rule to allow RIAs to utilize testimonials and endorsements in their marketing, it felt like a major win. All over my social media feeds, RIAs were rejoicing.

And then the questions started rolling in. “What does this updated rule actually allow for?” “Can I start …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better