Fiora launches “The Quiet Revolution”, a street art inspired advertising campaign created for Wessex Garages. The campaign will be Wessex Garages’ largest ever, worth £100k, and aims to raise awareness of its new and used electric vehicle range: EVs for the everyman. It will span radio, TV and digital media platforms.
The humorous TV ad features middle-aged unlikely revolutionary, Chaz, as he seeks to find an electric vehicle that suits his quirky everyday needs. The campaign will be on TV from 1st September on ITV and Sky ADSmart and aims to deliver 7.3m impacts/impressions to around 1.5m people in the region over the course of the campaign.
The campaign includes a website landing page ‘electric car matcher’ functionality that provides useful information to users such as information on charging points, grants, new/used car searches and so on. This Car Matcher function allows the customer to identify their current driving needs. Once the user completes all …