As highlighted in a previous blog, the huge shift to working from home we have recently seen is likely to be affecting your analytics data. The effect of this is going to vary considerably depending on the size of your business and the number of internal users accessing your website on a day to day basis. That said, it’s always advisable to exclude known traffic where possible.
This guide contains two variants of the same implementation that can also be used in combination to increase effectiveness. The first variation is specifically designed for WordPress and will automatically detect and filter users after they have logged in. All further visits, logged in or not, will then be filtered from your reports. This solution works well as it doesn’t require any action from your internal site users, however, it shouldn’t be used if customers or the people you want to track, can also log in.
The second …