Learn from KFC Spain's brazen taste test, get involved in marketing's attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.
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“La Infame” KFC in Spain
We really liked this campaign from KFC in Spain. When launching “the notorious” double-fillet (yes, you got it: two chicken fillets in a bun) KFC decided to move away from the traditional product shoot or in-store purchase experience, so common for fast food ads (and so boring).
Instead, they invited employees from rival chains to secret tastings and, of course, filmed them. With their identity protected they could attend the “supper” and eat what they liked.
This is all about the reactions and the …