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Social Media Marketing

Feeding your rivals, preaching marketing’s value and creating the perfect tweet [Video]

Learn from KFC Spain's brazen taste test, get involved in marketing's attempt to – well – market itself, and take inspiration from THAT tweet by Weetabix.

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“La Infame” KFC in Spain

We really liked this campaign from KFC in Spain. When launching “the notorious” double-fillet (yes, you got it: two chicken fillets in a bun) KFC decided to move away from the traditional product shoot or in-store purchase experience, so common for fast food ads (and so boring).

Instead, they invited employees from rival chains to secret tastings and, of course, filmed them. With their identity protected they could attend the “supper” and eat what they liked.

LA INFAME KFC from Sarciat on Vimeo.

This is all about the reactions and the …

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Categories
Social Media Marketing

Gaining Social Media Momentum | Ask Me Anything [Video]

Getting social media momentum, Reels organic reach, being stuck with contentthis live Q+A is allll about serving YOU and ensuring you get your questions answered.lets goooooo! 00:00 Hello + Welcome 01:00 Starting on Social Media 05:01 Are Reels Worth Making? 12:29 How to Crosspost Successfully 14:17 The BEST Reels Tutorial 15:07 How Many Reels to Post in a Week 16:30 Content Ideas When You Are Stuck 19:19 How to Become an Expert 23:19 Using Hashtags Effectively 25:11 Final Thoughts To watch the Reel in Real Time tutorial I mentioned during this Live, click here: https://www.instagram.com/tv/CMNkfNYg1xw/

Categories
Social Media Marketing

Are you taking full advantage of Instagram Guides? Wondering how Instagram Guides can help you curate gift guides, product catalogs, or educational resources? Learn how to create and reap the benefits of Instagram Guides, with this tutorial from Instagram expert Natasha Samuel. Discover the three types of Instagram Guides you can create, how each type benefits your business, and get inspiration for using Instagram Guides to market your business, products, and services. Finally, find out how to add posts or video to your new Instagram Guide, and how to add content after you’ve published your Guide. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Natasha’s Website for More Instagram Marketing Tips-- https://shinewithnatasha.com/ 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:20 What Are Instagram Guides?01:15 The Benefits of Instagram Guides01:31 3 Types of Instagram Guides02:38 Places Guide Ideas for Businesses03:01 Product Guide Ideas for Businesses03:39 Post Guide Ideas for Businesses04:01 How to Create an Instagram Guide04:24 Selecting a Cover for Guides04:58 Creating Titles and Descriptions for Guides05:18 Editing and Publishing Guides05:50 Sharing Instagram Guides06:05 Tips for Guide Creation06:57 How to Share Videos to Your Guides#SocialMediaMarketing #InstagramMarketing #InstagramGuides