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Social Media Marketing

Fast food companies tap TikTok influencers to market to teens: report [Video]

Junk food companies and fast food chains could be targeting teens by marketing on social media platforms and partnering with influencers, according to a recent report.

Companies like Dunkin’, Doritos, Arby’s and Burger King appear to be focusing their marketing efforts on social media platforms like TikTok, according to a new report by Civil Eats.

For example, in September, Dunkin’ announced a partnership with 16-year-old TikTok influencer Charli D’Amelio to promote a new drink. D’Amelio currently has more than 111 million followers on the platform.

Meanwhile, Doritos created a TikTok challenge in December to promote the re-release of its Doritos 3D Crunch snack, Civil Eats reported.

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Neither Dunkin’, nor Doritos immediately responded to FOX Business’s request for comment on Tuesday evening.

According to Civil Eats, these marketing techniques are dangerous to the teens who are most likely to use TikTok.

“There is a …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

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Social Media Marketing

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