We’re living in an age where even your best friend’s cat identifies as an influencer.
Almost everyone is doing it on some scale. From micro influencers (yes, it’s a thing), to macro influencers (didn’t we leave that term in 2017?!) to public figures and full-blown celebrities, you can’t open Instagram without being “influenced”.
Influencer marketing divides the masses.
While some are rolling their eyes, others are counting significant spikes in sales.
The fact remains: it still works and isn’t going anywhere.
Today’s coveted demographic for advertisers (ages 16–35) probably can’t remember the last time they took action following a TV or radio ad.
Marketers are smarter. They’re inserting two-way communications in their audience’s favourite social channels and TV shows, straight from the mouths of their favourite influencers and celebrities.
So, what works and what doesn’t?
When can users see right through your attempt at “subtle” advertising and when are they reaching for their credit cards?
The answer largely comes down to what you say, and whosays …