Categories
Ecommerce

Fashion eCommerce Influencer Marketing: Micro vs. Major Influencers [Video]

We’re living in an age where even your best friend’s cat identifies as an influencer.

Almost everyone is doing it on some scale. From micro influencers (yes, it’s a thing), to macro influencers (didn’t we leave that term in 2017?!) to public figures and full-blown celebrities, you can’t open Instagram without being “influenced”.

Influencer marketing divides the masses.

While some are rolling their eyes, others are counting significant spikes in sales.

The fact remains: it still works and isn’t going anywhere.

Today’s coveted demographic for advertisers (ages 16–35) probably can’t remember the last time they took action following a TV or radio ad.

Marketers are smarter. They’re inserting two-way communications in their audience’s favourite social channels and TV shows, straight from the mouths of their favourite influencers and celebrities.

So, what works and what doesn’t?

When can users see right through your attempt at “subtle” advertising and when are they reaching for their credit cards?

The answer largely comes down to what you say, and whosays …

Watch/Read More
Categories
Ecommerce

Complete Internet Marketing Strategies For eCommerce Enthusiasts [Video]

Complete Training Courses to inspire all who wish to learn and grow.

Categories
Ecommerce

Adafruit Industries, Unique & fun DIY electronics and kits : 6secs - Tools Gift Certificates Arduino Cables Sensors LEDs Books Breakout Boards Power EL Wire/Tape/Panel Components & Parts LCDs & Displays Wearables Prototyping Raspberry Pi Wireless Young Engineers 3D printing NeoPixels Kits & Projects Robotics & CNC Accessories Cosplay/Costuming Halloween Reseller and School Packs Internet of Things - IoT Development Boards Batteries Gift Ideas Feather CircuitPython Circuit Playground Crickit - Creative Robotics Particle STEMMA Machine Learning micro:bit Add-ons & Accessories Bluetooth PPE Microchip ecommerce, open source, shop, online shopping

Categories
Ecommerce

Adafruit Industries, Unique & fun DIY electronics and kits : FAQ - Tools Gift Certificates Arduino Cables Sensors LEDs Books Breakout Boards Power EL Wire/Tape/Panel Components & Parts LCDs & Displays Wearables Prototyping Raspberry Pi Wireless Young Engineers 3D printing NeoPixels Kits & Projects Robotics & CNC Accessories Cosplay/Costuming Halloween Reseller and School Packs Internet of Things - IoT Development Boards Batteries Gift Ideas Feather CircuitPython Circuit Playground Crickit - Creative Robotics Particle STEMMA Machine Learning micro:bit Add-ons & Accessories Bluetooth PPE Microchip ecommerce, open source, shop, online shopping