Farmer-Supporting E-Commerce Technologies : Local Line [Video]

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Local Line is a Canadian e-commerce solution for farms, food hubs, and farmers markets, enabling customers to pre-order produce, eggs, cheese, and other artisanal products online. The service allows customers to prepay online, eliminating the need for consumers to browse around crowded markets or handle cash. Notably, the brand saw an increase in demand since the onset of the pandemic, with Local Line founder Cole Jones, stating: "Our business is onboarding farmers at about nine times our normal rate."

The tool itself is user-friendly and boasts a number of features designed to take the burden away from farmers. Local Line offers an online store, delivery and pick-up scheduling, order management, product management, customer management, and reports and analytics, among others.

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