You might be reading this post with some reservations. With the current state of the world and volatile spotlight on social media platforms regarding privacy and other issues, I can understand the icky feeling you may have when it comes to the idea of using Facebook at all.
I’m right there with you— hear me out.
Over 1 billion active users log on to Facebook daily. Additionally, 74% of high-income earners (users making more than $75k annually), are using Facebook (which is more than LinkedIn).
Dig even deeper and 48.5% of B2B decision-makers say they use Facebook for research when they’re making a buying decision. Some buying decisions are even happening within the platform itself with 18.3% of US adults buying making a purchase through Facebook last year.
Going off the headlines, Facebook deserves that feeling you’re likely associating with it, but the business case for Facebook is pretty strong.
You might be asking yourself right now, I get that I should be using Facebook for my …