Digital Marketing

Facebook Targeting Audience: Tips for Finding The Right Customers [Video]

This ASKyH video gives some pro tips on how to target the most relevant audience on Facebook. Our host for this session, Adi Susman, talks about the importance of targeting only potential customers who may be interested in your product.

What are some of Facebook’s targeting options? Facebook lets you choose different audience types, based on interests, location, and even enables you to create “lookalike” personas. Utilize these tools and insights Facebook offers in order to optimize conversion rates.

Feel like you’re not getting enough out of your Facebook ads? It’s possible that you’re not targeting properly.

Facebook Audiences

Welcome back, ladies and gentlemen, to another episode of ASKyH. Once again, I’m your lovely hostess Adi, and today we’re talking audiences.

A crucial step for a successful ad campaign is getting to know your customers. With so many active users on Facebook, it is critical that you target only the ones who are interested in your product. While page search marketing is mostly accomplished by targeting specific keywords …

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: