Benefits of Facebook Marketing for Small Business
1. Be Found by Current and New Customers
I pretty much have established the fact that billions of people are on Facebook every day, even right now as you read this.
If your business has a presence on Facebook, it's another place your customers can interact with you and another place potential customers can find your business.
2. You Can Take Advantage of Facebook Ad Targeting Options
With Facebook advertising, you can advertise to people by age, interests, behavior, gender, and location.
You can also create lookalike audiences similar to your existing customers, website visitors and more. Facebook gives you the ability to target audiences with a higher likelihood of being interested in your products or services…very powerful!
3. You Can Measure Facebook Marketing Results
A lot of small business owners are hesitant to advertise or market on Facebook because they aren't sure how quickly they will see the return on their investment.
However, Facebook lets you measure the success of your …