Facebook is expanding its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page.
“As many businesses are creating and strengthening their digital presence, we’re building new tools to help make online shopping seamless. That’s why we’re launching Facebook Shops…“
Facebook Shops is free to use and is designed as a mobile-first shopping experience. That goes for both creating a shop and buying items from one.
When setting up a Facebook Shop, businesses can choose which items to feature and highlight collections of products in individual sections.
Brands can customize their shops to a certain extent, so it will feel more authentic and less like shopping on Facebook Marketplace.
Facebook Shops are discoverable through a business’ Facebook page or Instagram profile. They can also be discovered through stories or ads.
If a customer has questions during the buying process, they can communicate …