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Digital Marketing

Facebook has highest CTR and CPM [Video]

Cheap and easy Video Content Marketing

While ad spending on social media networks is expected to grow around 8% annually, it can be difficult to understand which marketing tools and strategies are the most effective.

Now, new insights shared by SocialInsider reveal that conversions were the main campaign objective for 27% of Facebook ads, while 24% were aimed at post engagements, and 23% at link clicks.

Brand awareness was a less popular strategy on the social network.

When it comes to ads on social media, brands prefer Facebook (45%) over Instagram (36%), Messenger (10%) or Audience Network (9%).

Facebook boasted the highest average CPM ($5.82) and CTR (3.90%). Average costs on social ads were:

Click-through rates spiked during 2020 following a greater shift to mobile and digital in light of the COVID-19 pandemic.

The study also found that Instagram ads boasted the highest average CPC ($0.98).

Meanwhile, ads are displayed an average 1.75 times when using Audience Network, compared …

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Digital Marketing

Facebook Groups Are The Future; What Does This Mean For Brands? Digital Branding Institute [Video]

Ready or not, Facebook groups are the future. Read on to learn why this is happening and how you can use it to your brand's advantage.

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Digital Marketing

SEO Press Releases, PR for Digital Marketing with Randy Rohde LikesInternetMarketing.com Videos [Video]

On this episode with Randy Rhode, we discuss press releases for SEO, not your typical PR campaigns in magazines and in the newspapers. Find out a bit more about how this works and if you want to get in touch with Randy you can via https://38digitalmarket.com/ Or if you want to have a look at […]