Many in the social media world are becoming more concerned with building communities around their brands and less concerned with striking gold once with viral content. Enter Facebook groups.
The current thought is that “virality” is not sustainable and is limited in terms of what it can do for you. Also, people tend to click once or twice on something that is viral. However, a sense of community is what keeps them coming back.
With creating and sustaining community in mind, Facebook is starting to push groups. This push even includes promotional videos such as this one:
Why The Shift To Facebook Groups?
Facebook has transformed, many say in a negative way, since its rapid climb to popularity over a decade ago. It started off as a fun way to stay connected with friends and family. However, it has become far more complicated.
Facebook has weathered numerous scandals, such as the Cambridge Analytica Scandal. In the wake of that scandal, it was revealed that the personal …