While Annex Cloud and our experienced Customer Success Team specialize in customer loyalty and advocate marketing solutions, we’re tapped into all facets of digital and omni-channel marketing. We chatted recently with Leanna Kelly, a Retail Content Marketing Specialist at CPC Strategy.
CPC Strategy implements performance growth for paid search, Google Shopping, Amazon sales, and other vital shopping channels. Given this background, Kelly is the perfect person to share some tips and tricks about Facebook Dynamic Ads for retailers!
1. For those of us who might not be familiar, what are Facebook Dynamic Ads, and why are they beneficial?
Kelly describes Facebook Dynamic Ads for retailers as “a way to promote relevant items from your entire product catalog across any device.” They work off of a template and your product feed. From that feed, working in conjunction with the Facebook Pixel, the ads are “targeted towards people who’ve taken actions on your website.” In this way, they pick up very …