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Digital Marketing

Facebook Canvas Ads: Specs & Examples [Video]

Recently, Facebook launched a new, mobile-specific ad format called “Canvas.” It’s since been renamed as an “Instant Experience”, but we’ll keep calling it Canvas in this article for brevity’s sake.

Responding to the more than one-billion mobile-only users on their platform, Canvas unlocks a powerful new tool for brands hoping to capture their audience’s attention in creative ways. Early testing showed that 53% of beta viewers watched at least half the ads (some of which are upwards of 70 seconds long).

The best part? Canvas ads on Facebook are the quickest and easiest way for you to take advantage of mobile advertising. Here’s how to create some great Facebook Canvas ads, with examples and tips.

Canvas ads on Facebook are easy to create and free (beyond the usual promotional costs). This format offers viewers a full screen experience and a more immersive interaction with your brand. Basically, Canvas ads are mobile-optimized content in the Facebook app. All ads are hosted completely in the Facebook …

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Categories
Digital Marketing

How to Use UTM Parameters From Google Ads to Customize Your on Site Content [Video]

You can use UTM Parameters form your URL to customize your user's on-site experience. This is a great way to match the campaign information to what the user sees on the landing page!🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCrVDWy0g 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don't forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?