Recently, Facebook launched a new, mobile-specific ad format called “Canvas.” It’s since been renamed as an “Instant Experience”, but we’ll keep calling it Canvas in this article for brevity’s sake.
Responding to the more than one-billion mobile-only users on their platform, Canvas unlocks a powerful new tool for brands hoping to capture their audience’s attention in creative ways. Early testing showed that 53% of beta viewers watched at least half the ads (some of which are upwards of 70 seconds long).
The best part? Canvas ads on Facebook are the quickest and easiest way for you to take advantage of mobile advertising. Here’s how to create some great Facebook Canvas ads, with examples and tips.
Canvas ads on Facebook are easy to create and free (beyond the usual promotional costs). This format offers viewers a full screen experience and a more immersive interaction with your brand. Basically, Canvas ads are mobile-optimized content in the Facebook app. All ads are hosted completely in the Facebook …