Facebook Boosted Posts have changed again and there are some pitfalls that will waste your ads budget. In general, boosting your posts is not a good strategy for getting the best results on Facebook.
In this article, you’ll learn what has changed, what settings you need to change, and what Facebook Ads strategy works better.
Changes to the Facebook Boosted Post
I’ve always recommended that you use Boosted Posts sparingly. There are better ways to use your ads budget.
Let’s face it, Facebook makes it “easy” to boost your post with just a click of a button. But with the recent changes, that strategy is worse than ever in my opinion.
The biggest change is that Facebook is “automatically” choosing what the goal of your ad should be and they can choose wrong.
The other issue is that they may be choosing the incorrect Ad Account to bill so now you are not getting the data in the correct place and not taking advantage …