Apple now allows users to tailor which apps get info from their device. Facebook is arguing that this feature loses value for advertisers and hurts small businesses.
LOUISVILLE, Ky. — If you’ve spent any time scrolling through Facebook or Instagram over the past few days, chances are you’ve come across a video like this one—a montage of small business owners, produced by Facebook, accusing Apple of essentially sabotaging their marketing efforts.
“Social media is so crucial to every small business that I know,” said a man in the video. “I don’t know where my business would be if I wasn’t able to run a personalized ad,” a woman featured says following.
Facebook’s gripe with Apple is over the latest iOS 14 update (software your iPhone or iPad may be running right now, whether you realize it or not). The featurethat you or I probably noticed first was the redesigned home screen, but another part of the update hidden under the surface …