Let’s dive in!
1. Look at audience insights
One of the most important tips for Facebook advertising is looking at your audience insights. Facebook allows you to learn about your audience before risking your budget. You don’t want to waste your money on a campaign that isn’t effective for your business.
You can mine Facebook data and show exactly who is in your target market. This data comes from people already connected to your page and people on Facebook.
This information is based on people …